Aqua Pura: Dry Jan

Making a splash in 2026! 🦆

We are thrilled to announce that Aqua Pura has joined the Notorious roster!

To kick off the year, we’ve gone live with a high-impact OOH campaign just in time for Dry Jan, working closely with the brilliant creative team at NOKAMO Consulting.

Our mission was to position Aqua Pura not just as water, but as the ultimate ‘Non-alcoholic by nature’ brand – the perfect partner for those staying dry this month.

But it wasn’t just about the media buy. On Friday, things got a little… feathered. Denny the Duck, the Aqua Pura mascot, took over Notorious HQ to help us celebrate the launch before heading out into the wild to interact with the Manchester public.

A massive thanks to the Aqua Pura team for trusting us with their 2026 ambitions. We’re just getting started. ⚡