Butchers: Love is in the air!

Love is in the air, for Butcher’s ‘Healthy Heart’ campaign!

This Valentine’s Day, we found the pawfect match. As part of Butcher’s Pet Care’s ‘Healthy Heart’ campaign, we partnered up with Tinder for a high-impact activation that’s already getting a lot of love.

Why Tinder? Because at Notorious, we don’t just guess where audiences are – we follow the data. Through deep-dive analysis of our Google Display campaigns, we saw Tinder consistently delivering our highest engagement. After digging deeper into the “why”, we discovered that Tinder users significantly over-index for dog ownership, and a massive 63% of users are more likely to swipe right if a dog features in the photos!

Our strategy was to integrate Butcher’s creative natively within the Tinder interface, meeting the audience where they are. It looks brilliant, feels organic, and is stopping “swipe left” fatigue.

It’s a pawsitive reminder that whilst human relationships can be complicated, the bond with your dog is always a 10/10 match.

A huge shout-out to the Butcher’s team (Natasha Bryant & Shannon Humphries), our partners at Tinder, and the Notorious Healthy Hearts team (Brittany Marrison, Liz Sloan & Megan Boden) for bringing this beautiful connection to life.

Happy Valentine’s Day from Notorious – here’s to healthy hearts and happy hounds.